ATTRACT & PROMOTE
The gurus all tell us, “just do as I do and you’ll get what I got!” But it ain’t about them, it’s about you and what worked in days gone by is not working now. You can no longer be invisible, hiding behind the edification of someone else’s outdated success story, you must stand on your own merits and be the narrator of your own BrandStory… you must be the voice.
There is this long-standing myth that you don’t have a story until you’re successful when it’s YourStory that makes you successful! Contrary to popular belief, Success today ain’t about the tech talk, the software or the algorithm… it’s about your Captivating and Compelling Storytelling Communication.
And here’s where magic ignites:
When you grab hold of your customer’s hopes, fears and dreams in the stories you share, you not only spark a common experience, but dramatically change how you connect. When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.
If someone tells us about how delicious certain foods were, our sensory cortex lights up. If it’s about motion, our motor cortex gets active too––a story well-told can put your whole brain to work. This learned skillset can shape our thinking and decision making… it’s wizard’s wand for subtle persuasion! Research has discovered that the brains of the person telling the story and listening to it actually synchronize––it’s like the listener is actually living experience too!
Everyone is wired for story
No matter if we’re drudging through the grocery isle or contemplating a lusty evening, we think in narratives all day long and make-up short stories in our head for every action and conversation…now, the challenge is getting YourStory to worm it’s way top of mind and grab Your Customer’s attention in the blink of an eye.
Attention is the new Currency
And it’s in very short supply, your Audience has ADD and a 9Second Attention span––snagging it demands a causing a Disruption. A written story doesn’t hook fast enough, yet, telling that story visually and your image is processed 60,000 times faster than text. No one “does VisualStorytelling like stickybee”… let us show you how.
Darcie is a MASTER MARKETER. I just got off a Facebook Live with her where she delivered MASSES of vitally important information that nobody else talks about. Leaders in online business go on and on about copywriting, branding, and messaging, but they never mention the VISUALS…Make a BUZZ with Darcie’s dazzling ideas…
Hilde Fossen, Get Style Confidence